The Museum für Gestaltung Zürich includes whatever is effective as "design". The main thematic areas are design, visual communication and architecture. The exhibitions explain the way in which designed objects and images are dealt with, provide information about personalities in the field of design or about those areas of design that shape our everyday lives. In its archives the museum preserves objects of international importance: the Design Collection, the Graphics Collection, the Applied Art Collection and the Poster Collection are rich in milestones of technical and aesthetic development since the start of industrialisation. The museum is part of the Zurich University of the Arts.